I have an insatiable love for …

Content Strategy

I specialize in planning, developing, testing, optimizing, and managing a variety of content for several apps, B2B/B2C corporations, startups, non-profits, and universities. Moreover, I’m adept at collecting and analyzing data to develop omnichannel content strategy, improve SEO, metrics performance, and end-to-end customer experience.

Social Media Marketing

I manage daily posting, paid ad campaigns, community engagement on Facebook, Twitter, YouTube, Instagram, LinkedIn, Pinterest, Tumblr, SoundCloud, WeChat and Weibo.

I also analyze and present performance data using Excel, SQL, and Tableau.

Writing

I author consumer-facing content, including UI text, video scripts, chatbot responses, help articles, emails, social media posts, and marketing copy in both English and Chinese by analyzing research data and test results, following brand guidelines, as well as learning about the flow, audience and their needs.

Besides, I write news, features, profiles, research papers, and blogs about advanced technology, emerging media, culture, and my experience for millions of global subscribers.

Visual storytelling

I apply storytelling techniques to graduated, (940) 887-9600, and scriever.

  • I created a YouTube channel (470) 209-7410  sharing profile stories that make Seattle unique, which has got 170K+ views and some media coverage.
  • I filmed a short documentary “Superfan” about the “Sonics Guy”, it was featured at the Seattle International Film Festival 2016, and it was streamed on Alaska Airlines flights.

Follow my Pinterest board to get inspired Tiny Words With Huge UX Impacts

I'm building a website with a team of industry professionals. Email me if you want to join us!

Scan the QR code to follow my multimedia projectLetter to dear you, 亲爱的展信佳

In 2015, I initiated “Dear you,” a multimedia project that focuses on sharing authentic and high-quality letters written by ordinary people. You may see it as a grassroots version of “Letters live.

Currently, I’m leading a team of professionals working on weekly blogs and podcasts, online and offline campaigns, and community engagement. We now have 100+ writers and several partners, and have built brand presence across 6 online platforms in China.

我于2015年创立了“亲爱的展信佳”,一个原创书信分享自媒体。专题包括“城市系列”,“家书系列”和“树洞回音”。目前已组成专业的文字和音频运营团队,拥有覆盖全球的优质作者群与合作方,并在微信、微博、豆瓣、简书和网易云音乐积累了一定的读者和听众。

如有意加入团队,投稿或者洽谈合作,请致信dearyouhello@outlook.com

About Me


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